“There’s No Smoke Without Fire”: How Koreans Hear Rumors
The Discomfort of a Story That Appears From Nowhere In Korean conversations, there is a particular discomfort with stories that arrive without explanation. A rumor spreads.An accusation circulates.Something about someone feels “off.” Often, the first reaction is not outrage or curiosity, but a quiet sentence said almost under the breath: There’s no smoke without fire.





